SEO and AI visibility.

We get your site ranking in search and quoted by the assistants people now ask first, through technical fixes, content built for real intent, and structured data machines can read.

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Found in search, quoted in answers.

See how a project runs

We crawl the whole site and fix what holds it back: render blocking scripts, duplicate titles, missing canonicals, orphan pages and Core Web Vitals.

We map what your buyers actually type onto a pillar and cluster structure, then brief the pages that answer each question once and properly.

We shape the pages assistants quote from, so ChatGPT, Claude, Gemini and Perplexity name you when they answer a question about your category.

We mark up organisations, services, breadcrumbs and FAQs in JSON-LD, so search engines and language models read your pages as facts rather than prose.

We track rankings, non brand clicks and how often assistants cite you, and report on the numbers that move revenue rather than the ones that flatter.

How the work runs.

Five stages that converge into tangible designs you can interact with.

  1. 01 Discover

    Stakeholder interviews and a current state audit.

    We interview the people who own the work and the people who use it, then audit the current state screen by screen. Findings are grouped into themes before anything is designed.

    What you get
    • Stakeholder and user interviews
    • Current state audit with annotated screens
    • Themed findings and opportunity areas
  2. 02 Define

    The problem worth solving, agreed in writing.

    The findings become one written problem statement and a scope everyone signs off on. Success measures are agreed here, before the work starts.

    What you get
    • Problem statement and how might we questions
    • Archetypes and priority journeys
    • Agreed scope and success measures
  3. 03 Design

    Future state flows built to production specs.

    Low fidelity wireframes settle the structure, then high fidelity screens are built on a design system. Review sessions run weekly, and every screen is drawn to production specs.

    What you get
    • Current and future state flows
    • Low fidelity wireframes and high fidelity screens
    • Components and tokens in a design system
  4. 04 Validate

    Usability testing and accessibility checks.

    Clickable prototypes go in front of real users, and the tasks people fail are fixed before a line of code is written. Every screen is checked against WCAG 2.1 AA.

    What you get
    • Clickable prototypes and a test plan
    • Session findings ranked by severity
    • Accessibility audit against WCAG 2.1 AA
  5. 05 Deliver

    Documented handoff engineers build from.

    Screens ship with redlines, states and edge cases documented. Handoff is a walkthrough, and questions get answered through the build rather than at the end of it.

    What you get
    • Annotated specs with states and edge cases
    • Component documentation and tokens
    • Handoff walkthrough and build support

Explore our other services.

Most engagements draw on two or three of them.