Mark Spain Real Estate, a guaranteed offer asked one question at a time.
The Guaranteed Offer program gives homeowners an all cash offer with no showings and a close in as little as 21 days. The intake flow was designed as seven responsive screens, each carrying a single question, a line illustration and full width answer targets, running from the address field through to the confirmation.
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Contact details
Name, email and phone are collected last, on one card behind a single Get My Offer action, after the seller has already described the home.
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Address entry
The flow opens on one field, so every question after it is asked about a known property.
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Ownership check
The entered address is played back inside the question, confirming the property and the owner in one tap.
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Listing status
Previous and Next sit above the question on every step, so the seller can move back without losing an answer.
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Selling timeline
Timeline options run from Immediately to Less than 12 months, and the selected answer takes a tint of the MSRE red.
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Attribution
A radio station question ties each submitted lead back to the broadcast placement that produced it.
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Confirmation
The last screen states the next step and closes on social proof, with a link to more than 10,000 customer reviews.